/* ==========================================================================
   HECE THEME — base + tema escuro (padrão de variáveis)
   ========================================================================== */

@font-face{font-family:'Bricolage Grotesque';src:local('Bricolage Grotesque');font-weight:700;font-display:swap}
@font-face{font-family:'Instrument Sans';src:local('Instrument Sans');font-weight:400 700;font-display:swap}

:root,
:root[data-theme="dark"]{
	--bg:#0E110E;--bg-2:#131713;--bg-3:#181D17;
	--line:#262C25;--line-glow:rgba(144,221,70,.18);
	--accent:#90DD46;--accent-dim:#71BE53;--accent-soft:rgba(144,221,70,.12);
	--text:#F4FDEF;--muted:#9A9C99;--muted-2:#5f6a5e;
	--display:'Bricolage Grotesque',sans-serif;--body:'Instrument Sans',sans-serif;
	--r:16px;--ease:cubic-bezier(.22,.61,.36,1);
	--overlay-bg:rgba(14,17,14,.82);--overlay-accent:#90DD46;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--text);font-family:var(--body);line-height:1.6;-webkit-font-smoothing:antialiased;transition:background .2s var(--ease),color .2s var(--ease)}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
::selection{background:var(--accent);color:#0E110E}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--accent);color:#0E110E;padding:10px 16px;z-index:9999}
.skip-link:focus{left:10px;top:10px}

.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.eyebrow{font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);display:inline-flex;align-items:center;gap:10px;font-weight:500}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--accent)}
h1,h2,h3,h4{font-family:var(--display);line-height:1.05;font-weight:700;letter-spacing:-.02em;color:var(--text)}

.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;font-size:.95rem;padding:14px 26px;border-radius:999px;transition:.25s var(--ease);white-space:nowrap}
.btn-primary{background:var(--accent);color:#0E110E}
.btn-primary:hover{box-shadow:0 0 0 4px var(--accent-soft);transform:translateY(-2px)}
.btn-ghost{border:1px solid var(--line);color:var(--text)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent)}

.section{padding:96px 0}
.section-head{max-width:640px;margin-bottom:54px}
.section-head h2{font-size:clamp(2rem,4.4vw,3.1rem);margin:18px 0 14px}
.section-head p{color:var(--muted);font-size:1.05rem}
.glow{position:absolute;border-radius:50%;filter:blur(120px);opacity:.5;pointer-events:none;z-index:0}

/* --- HERO (Início) --- */
.hero{position:relative;overflow:hidden;padding:80px 0 90px}
.hero-grid{position:absolute;inset:0;background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:64px 64px;opacity:.35;-webkit-mask-image:radial-gradient(ellipse 80% 60% at 30% 30%,#000 20%,transparent 75%);mask-image:radial-gradient(ellipse 80% 60% at 30% 30%,#000 20%,transparent 75%)}
.hero .glow{width:520px;height:520px;background:var(--accent);top:-180px;right:-120px;opacity:.14}
.hero-inner{position:relative;z-index:2;display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(2.5rem,5.6vw,4.4rem);margin:22px 0}
.hero h1 .hl{color:var(--accent)}
.hero-sub{font-size:1.15rem;color:var(--muted);max-width:520px;margin-bottom:34px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.hero-meta{display:flex;gap:30px;margin-top:42px;flex-wrap:wrap}
.hero-meta .n{font-family:var(--display);font-size:1.9rem;font-weight:700;color:var(--accent)}
.hero-meta .l{font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.panel{background:linear-gradient(160deg,var(--bg-3),var(--bg-2));border:1px solid var(--line);border-radius:20px;padding:26px;box-shadow:0 30px 80px -40px rgba(0,0,0,.9);position:relative}
.panel-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:22px}
.panel-tag{font-size:.68rem;letter-spacing:.15em;text-transform:uppercase;color:var(--muted)}
.live{display:flex;align-items:center;gap:7px;font-size:.66rem;color:var(--accent);letter-spacing:.1em}
.live .pulse{width:7px;height:7px;border-radius:50%;background:var(--accent);animation:hecepulse 2s infinite}
@keyframes hecepulse{0%{box-shadow:0 0 0 0 rgba(144,221,70,.5)}70%{box-shadow:0 0 0 8px rgba(144,221,70,0)}100%{box-shadow:0 0 0 0 rgba(144,221,70,0)}}
.flow{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:22px}
.flow .node{flex:1}
.flow .lab{font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.flow .val{font-family:var(--display);font-weight:700;font-size:1.6rem}
.flow .node.out .val{color:var(--accent)}
.flow .arrow{color:var(--accent);flex:0 0 auto}
.flow .arrow svg{width:30px;height:30px}
.bars{display:flex;align-items:flex-end;gap:7px;height:90px;padding-top:6px;border-top:1px solid var(--line)}
.bars .bar{flex:1;background:linear-gradient(var(--accent),rgba(144,221,70,.25));border-radius:4px 4px 0 0;opacity:.85;transition:height 1s var(--ease)}
.roas-badge{position:absolute;bottom:-16px;left:26px;background:var(--accent);color:#0E110E;font-family:var(--display);font-weight:700;font-size:.85rem;padding:8px 16px;border-radius:999px}

.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:30px 0;background:var(--bg-2)}
.trust-inner{display:flex;align-items:center;gap:40px;flex-wrap:wrap;justify-content:space-between}
.trust-label{font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.trust-logos{display:flex;gap:38px;flex-wrap:wrap;align-items:center}
.trust-logos span{font-family:var(--display);font-weight:600;font-size:1.15rem;color:var(--muted-2);transition:color .2s}
.trust-logos span:hover{color:var(--text)}

.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.benefit{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--r);padding:34px 30px;transition:.3s var(--ease)}
.benefit:hover{border-color:var(--line-glow);transform:translateY(-4px)}
.benefit .num{font-size:.8rem;color:var(--accent);letter-spacing:.1em;font-weight:700}
.benefit .ico{width:46px;height:46px;border-radius:11px;background:var(--accent-soft);display:grid;place-items:center;margin:18px 0}
.benefit .ico svg{width:24px;height:24px;color:var(--accent)}
.benefit h3{font-size:1.3rem;margin-bottom:10px}
.benefit p{color:var(--muted);font-size:.97rem}

.svc-card{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:var(--bg-2);transition:.3s var(--ease);display:flex;flex-direction:column}
.svc-card:hover{border-color:var(--line-glow);transform:translateY(-4px)}
.svc-media{height:188px;background-size:cover;background-position:center;background-color:var(--bg-3)}
.svc-body{padding:26px 28px 30px}
.svc-body .tag{font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);font-weight:600}
.svc-body h3{font-size:1.35rem;margin:12px 0 10px}
.svc-body p{color:var(--muted);font-size:.96rem;margin-bottom:18px}
.svc-body ul{list-style:none;display:flex;flex-direction:column;gap:9px}
.svc-body li{display:flex;gap:10px;align-items:flex-start;font-size:.92rem;color:var(--text)}
.svc-body li::before{content:"";flex:0 0 auto;width:16px;height:16px;margin-top:3px;border-radius:50%;background:var(--accent-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2390DD46' stroke-width='3'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E") center/11px no-repeat}

.steps{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.step{padding:30px 24px;border-right:1px solid var(--line);background:var(--bg-2)}
.step:last-child{border-right:none}
.step .sn{font-size:.78rem;color:var(--accent);font-weight:700}
.step h4{font-size:1.12rem;margin:14px 0 8px}
.step p{font-size:.88rem;color:var(--muted)}

.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.split-media{border-radius:20px;overflow:hidden;border:1px solid var(--line);position:relative;aspect-ratio:4/3;background-size:cover;background-position:center;background-color:var(--bg-3)}
.overlay-card{position:absolute;bottom:18px;left:18px;right:18px;background:var(--overlay-bg);backdrop-filter:blur(8px);border:1px solid var(--line);border-radius:13px;padding:16px 18px;display:flex;gap:22px}
.overlay-card .n{font-family:var(--display);font-weight:700;font-size:1.3rem;color:var(--overlay-accent)}
.overlay-card .l{font-size:.62rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.split h2{font-size:clamp(1.9rem,4vw,2.8rem);margin:16px 0 18px}
.split p{color:var(--muted);margin-bottom:16px}
.diffs{list-style:none;display:flex;flex-direction:column;gap:14px;margin:24px 0 30px}
.diffs li{display:flex;gap:13px;align-items:flex-start}
.diffs .ic{flex:0 0 auto;width:28px;height:28px;border-radius:8px;background:var(--accent-soft);display:grid;place-items:center}
.diffs .ic svg{width:15px;height:15px;color:var(--accent)}
.diffs strong{display:block;font-family:var(--display);font-size:1.02rem;margin-bottom:2px}
.diffs .tx{color:var(--muted);font-size:.92rem}

.case{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:var(--bg-2);transition:.3s var(--ease)}
.case:hover{border-color:var(--line-glow);transform:translateY(-4px)}
.case-media{height:160px;background-size:cover;background-position:center;background-color:var(--bg-3);position:relative}
.case-media .niche{position:absolute;top:14px;left:14px;font-size:.6rem;letter-spacing:.12em;text-transform:uppercase;background:var(--overlay-bg);color:var(--overlay-accent);padding:5px 10px;border-radius:6px;font-weight:600}
.case-body{padding:24px 26px 28px}
.case-body h3{font-size:1.25rem;margin-bottom:6px}
.case-body .desc{color:var(--muted);font-size:.9rem;margin-bottom:20px}
.case-metrics{display:flex;gap:22px;border-top:1px solid var(--line);padding-top:18px}
.case-metrics .n{font-family:var(--display);font-weight:700;font-size:1.45rem;color:var(--accent)}
.case-metrics .l{font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}

.faq{max-width:780px;margin:0 auto}
.faq-item{border:1px solid var(--line);border-radius:13px;margin-bottom:13px;background:var(--bg-2);overflow:hidden}
.faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:18px;padding:20px 24px;text-align:left;font-family:var(--display);font-weight:600;font-size:1.05rem;color:var(--text)}
.faq-q .sign{flex:0 0 auto;width:24px;height:24px;position:relative}
.faq-q .sign::before,.faq-q .sign::after{content:"";position:absolute;background:var(--accent);left:50%;top:50%;transform:translate(-50%,-50%)}
.faq-q .sign::before{width:13px;height:2px}
.faq-q .sign::after{width:2px;height:13px;transition:.3s}
.faq-item.open .sign::after{transform:translate(-50%,-50%) rotate(90deg);opacity:0}
.faq-a{max-height:0;overflow:hidden;transition:max-height .35s var(--ease)}
.faq-a p{padding:0 24px 22px;color:var(--muted);font-size:.97rem}

.cta-band{position:relative;overflow:hidden;border-radius:24px;background:linear-gradient(135deg,var(--bg-3),var(--bg-2));border:1px solid var(--line);padding:64px 48px;text-align:center}
.cta-band .glow{width:400px;height:400px;background:var(--accent);opacity:.12;top:-150px;left:50%;transform:translateX(-50%)}
.cta-band h2{position:relative;z-index:2;font-size:clamp(2rem,4.6vw,3.2rem);margin-bottom:16px}
.cta-band p{position:relative;z-index:2;color:var(--muted);font-size:1.1rem;max-width:560px;margin:0 auto 30px}
.cta-band .btn{position:relative;z-index:2}

.page-hero{position:relative;padding:80px 0 50px;overflow:hidden}
.page-hero .glow{width:420px;height:420px;background:var(--accent);opacity:.1;top:-180px;right:-100px}
.page-hero h1{font-size:clamp(2.4rem,5.2vw,4rem);margin:20px 0 18px;position:relative;z-index:2}
.page-hero p{color:var(--muted);font-size:1.12rem;max-width:600px;position:relative;z-index:2}

.contact-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:start}
.info-row{display:flex;gap:15px;align-items:flex-start;padding:18px 20px;border:1px solid var(--line);border-radius:13px;background:var(--bg-2);margin-bottom:14px;transition:.2s}
.info-row:hover{border-color:var(--line-glow)}
.info-row .ic{flex:0 0 auto;width:40px;height:40px;border-radius:10px;background:var(--accent-soft);display:grid;place-items:center}
.info-row .ic svg{width:19px;height:19px;color:var(--accent)}
.info-row .k{font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);display:block}
.info-row .v{font-family:var(--display);font-weight:600;font-size:1.02rem;display:block}
.map-frame{border-radius:16px;overflow:hidden;border:1px solid var(--line);height:230px;margin-top:8px}
.map-frame iframe{width:100%;height:100%;border:0;filter:grayscale(1) invert(.92) contrast(.85)}
[data-theme="light"] .map-frame iframe{filter:grayscale(1) contrast(.9)}
.form-wrap{background:var(--bg-2);border:1px solid var(--line);border-radius:20px;padding:36px}
.form-wrap h2{font-size:1.7rem;margin:14px 0 18px}
.socials{display:flex;gap:10px;margin-top:22px}
.socials a{width:40px;height:40px;border-radius:50%;border:none;background:transparent;color:var(--muted);display:grid;place-items:center;transition:.25s}
.socials a:hover{color:var(--accent);background:var(--accent-soft);transform:translateY(-3px)}
.socials a svg{width:19px;height:19px}
.center{text-align:center}
.mt34{margin-top:34px}

/* --- WPForms --- */
.wpforms-field-label{color:var(--text);font-family:var(--display);font-weight:500;font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;margin-bottom:8px}
.wpforms-field input,.wpforms-field textarea{width:100%;background:var(--bg);border:1px solid var(--line);border-radius:11px;padding:14px 16px;color:var(--text);font-family:var(--body);font-size:.97rem}
.wpforms-field input:focus,.wpforms-field textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}
.wpforms-field input::placeholder,.wpforms-field textarea::placeholder{color:var(--muted-2)}
button.wpforms-submit{background:var(--accent)!important;color:#0E110E!important;border:none!important;border-radius:999px!important;font-family:var(--display)!important;font-weight:700!important;padding:14px 28px!important;cursor:pointer;font-size:.95rem}
button.wpforms-submit:hover{box-shadow:0 0 0 4px var(--accent-soft)}
div.wpforms-container{margin:0}
.wpforms-required-label{color:var(--accent)}
.wpforms-confirmation-container-full{background:var(--bg-3);border:1px solid var(--line);color:var(--text);border-radius:12px;padding:16px 18px}

/* --- Header --- */
.site-header{position:sticky;top:0;z-index:999;background:rgba(14,17,14,.96);border-bottom:1px solid var(--line)}
[data-theme="light"] .site-header{background:rgba(244,253,239,.97)}
@media(min-width:761px){
	.site-header{background:rgba(14,17,14,.88);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px)}
	[data-theme="light"] .site-header{background:rgba(244,253,239,.9)}
}
.site-header__inner{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}
.brand img{height:30px;width:auto;display:block}
.main-nav ul{display:flex;gap:30px;list-style:none}
.main-nav a{color:var(--muted);font-size:.92rem;font-weight:500;transition:color .2s}
.main-nav a:hover{color:var(--text)}
.header-cta{display:flex;align-items:center;gap:14px}
.theme-toggle{width:38px;height:38px;border-radius:999px;border:1px solid var(--line);display:grid;place-items:center;color:var(--muted);transition:.2s}
.theme-toggle:hover{border-color:var(--accent);color:var(--accent)}
.theme-toggle svg{width:18px;height:18px}
.theme-toggle .i-sun{display:none}
.theme-toggle .i-moon{display:block}
[data-theme="light"] .theme-toggle .i-sun{display:block}
[data-theme="light"] .theme-toggle .i-moon{display:none}
.nav-toggle{display:none;flex-direction:column;gap:5px;padding:8px;flex-shrink:0}
.nav-toggle span,.nav-toggle span::before,.nav-toggle span::after{content:"";width:22px;height:2px;background:var(--text);display:block;position:relative;transition:.2s}
.nav-toggle span::before{position:absolute;top:-7px}
.nav-toggle span::after{position:absolute;top:7px}

/* --- Footer --- */
.site-footer{background:var(--bg-2);border-top:1px solid var(--line)}
.site-footer__top{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.3fr;gap:36px;padding:60px 24px 40px}
.ft-col--brand p{font-size:.92rem;max-width:280px;margin-top:14px;line-height:1.6;color:var(--muted)}
.ft-col h5{color:var(--muted);font-size:.68rem;letter-spacing:.15em;text-transform:uppercase;margin-bottom:14px;font-weight:600}
.ft-col a,.ft-plain{color:var(--muted);display:block;padding:5px 0;font-size:.92rem;transition:color .2s}
.ft-col a:hover{color:var(--accent)}
.site-footer__bottom{border-top:1px solid var(--line);padding:20px 24px;text-align:center;font-size:.83rem;color:var(--muted-2);background:var(--bg)}
.site-footer__bottom .ft-credit{margin-top:6px;opacity:.7;font-size:.78rem}

/* --- Mobile --- */
@media(max-width:980px){
	.hero-inner,.split,.contact-grid{grid-template-columns:1fr;gap:36px}
	.steps,.grid3{grid-template-columns:1fr 1fr}
	.site-footer__top{grid-template-columns:1fr 1fr}
}
@media(max-width:760px){
	.section{padding:70px 0}
	.grid3,.grid2,.steps{grid-template-columns:1fr}
	.cta-band{padding:48px 26px}
	.trust-inner{justify-content:center;text-align:center}
	.nav-toggle{display:flex}
	.main-nav{position:fixed;top:72px;left:0;right:0;bottom:0;background:var(--bg);border-top:1px solid var(--line);padding:8px 24px 18px;overflow-y:auto;transform:translateY(-8px);opacity:0;visibility:hidden;pointer-events:none;transition:.2s var(--ease);z-index:1000}
	.main-nav.is-open{transform:translateY(0);opacity:1;visibility:visible;pointer-events:auto}
	.main-nav ul{flex-direction:column;gap:0}
	.main-nav li{border-bottom:1px solid var(--line)}
	.main-nav a{display:block;padding:16px 0}
	.header-cta{gap:8px}
	.header-cta .btn-primary{padding:10px 14px;font-size:.82rem;white-space:nowrap}
	.theme-toggle{flex-shrink:0}
	.nav-toggle{position:relative;z-index:1001}
}
@media(max-width:400px){
	.header-cta .btn-primary{padding:9px 11px;font-size:.74rem}
}
/* --- Blog --- */
.blog-kicker{display:inline-block;font-family:var(--display);font-size:.72rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);margin-bottom:16px}
.blog-back{display:inline-flex;align-items:center;gap:6px;color:var(--muted);font-size:.88rem;margin-bottom:24px;transition:.2s}
.blog-back:hover{color:var(--accent)}
.entry-title{font-size:clamp(1.9rem,4.4vw,2.9rem);margin:8px 0 22px}
.entry-meta{color:var(--muted);font-size:.85rem;margin-bottom:30px}
.entry-thumb{border-radius:16px;overflow:hidden;margin-bottom:44px}
.entry-thumb img{width:100%}
.entry-content{max-width:760px;margin:0 auto;color:var(--text);font-size:1.05rem;line-height:1.75}
.entry-content p{margin-bottom:22px}
.entry-content h2{font-family:var(--display);font-weight:700;color:var(--text);font-size:1.7rem;margin:44px 0 18px}
.entry-content h3{font-family:var(--display);font-weight:700;color:var(--text);font-size:1.35rem;margin:34px 0 14px}
.entry-content ul,.entry-content ol{margin:0 0 22px 22px}
.entry-content li{margin-bottom:8px}
.entry-content a{color:var(--accent);text-decoration:underline}
.entry-content blockquote{border-left:3px solid var(--accent);padding:6px 0 6px 24px;margin:32px 0}
.entry-content blockquote p{font-family:var(--display);font-style:normal;color:var(--text);font-size:1.2rem;margin-bottom:0}
.answer-box{background:var(--bg-2);border:1px solid var(--line);border-radius:14px;padding:22px 26px;margin:28px 0}
.answer-box .k{display:block;font-family:var(--display);font-size:.68rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:8px}

.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.post-card{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:var(--bg-2);transition:.3s var(--ease)}
.post-card:hover{border-color:var(--line-glow);transform:translateY(-4px)}
.post-card__media{height:180px;background-size:cover;background-position:center;background-color:var(--bg-3)}
.post-card__body{padding:24px 24px 28px}
.post-card__cat{font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);font-weight:600}
.post-card__title{font-size:1.2rem;margin:10px 0}
.post-card__excerpt{color:var(--muted);font-size:.92rem}
.pagination{display:flex;gap:10px;justify-content:center;margin-top:20px}
.pagination a,.pagination span{border:1px solid var(--line);border-radius:10px;padding:10px 16px;font-size:.9rem;color:var(--muted)}
.pagination .current{color:var(--accent);border-color:var(--accent)}

@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
@media(max-width:900px){.blog-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.blog-grid{grid-template-columns:1fr}}